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KISS method
| K |
Kick
yourself in the butt! or Keep doing what you're doing! |
| I |
Information,
that's what it's all about. (Sales, specials, savings,
hours, products, services, etc.) |
| S |
Short,
sweet and to the point |
| S |
Smile!
while you're doing it! |
Accounts that you
need in the digital age
- Gmail -- email,
calendar and analytics + google docs (sharing/collaboration)
- Yahoo -- Flickr
and junk mail! =)
- Facebook
- Twitter
- YouTube
- Issuu
- Mailchimp
- Skype -- Tanya's
issue, see what she was doing and had her fixed up in less tha 5 minutes
and for FREE!!!!
NOTE:
Pick a username and password use it for everything -- this isn't top secret
government stuff -- letters and numbers and even an eclamation point is
good too! Also it is good to be consistant so that you don't forget and
can move faster
- Don't expect them
to beat your door down or for everything to fly off the shelves after
making a post
- It takes time,
but now you have reach that you've never before had. With the web and
these tools you can instantaneously reach your customers w/ little to
no cost to you.
- Make a fan page
for your business. When you make post there also post it back on your
page as well. People are more likely to give you feedback on your page,
90% of the time, people talk to people!
- Why should I care
about social media? (1) customers don't believe traditional advertising
like they used to, they believe their frienda and co-workers, people
they know (2) because of that SM isn't going away it is only going to
get bigger and better over time.
Gear that you'll
need (or could use)
- digital camera
- computer/laptop
- iPod touch -- less
than $200
- flip cam -- around
$125
- sound recorder
-- Olympus the "breaks" USB for around $70 -- best bang!
- web cam
Programs, plugins,
etc.
- Firefox
-- the 'bestest' web browser there ever was and will be! *built in spell
checker! =)
- Xmarks
-- synchorize your bookmarks between computers and access them anywhere
you have internet
- Soundslides
-- easy as turning on a computer! $39/69
- Picasa
-- photo managing and munipulation program offered by Google
- Make a list of
your updates to force yourself to plan ahead and that way all you have
to do it copy & paste -- be careful if you type it in Word -- Facebook
will not strip the coding and tags and thus it will show garbled. If
you use Word then paste it into Notepad first to remove all formatting.
- Do you need to
update everyday? Maybe not, but at least more than once a year! =)
- Get email addresses
from your customers and clients! Protect their information and use it
wisely, don't abuse it and annoy them!!!
- Get your own domain/website
(see below for more information)
- An email address
is more than just an 'address' ... For example chris.moore@tuomey.com
(a) who you are / name (b) your website (c) your email (d) it's your
company -- it's all about branding! ... less than about $75/year (.25/day)
- We are a visual
society, so use pictures
- Short and sweet,
don't write a book
- Got Widgets? What
is a widget? Widgets are fun, engaging, and useful applications. See
our Safe Kids
site We used interactive material/widgets, i.e. calendar, photos,
facebook badge, etc.
- Speaking of all
this stuff, "sync it" ... Don't kill yourself there are tools
to streamline your information.
- Are you reading?
RSS! Really simple syndication using a reader (i.e. google reader) let
the information come to you
- When in doubt google!
-- one of my favorites and something I do multiple times a day! =)
- Break new ground,
don't be a follower! Designate one/two people in your group to lead
this effort and let them spread their wings
- Just because you
have your own website, does this mean you can stop advertising? NO!!!
You still need to advertise. For example if your business is Joe's Rib
Shack, (1) do I automatically think of you when I think ribs and (2)
do I know to just sit down at the computer and enter sumterribs.com,
probably not. So you still need to still advertise in the paper and
other outlets. Jack you can mail that check to 80 Wimbledon Court
- Put your website
on everything!!! I'm not kidding, you have to tell people it is there.
- You don't need
all the bells and whistles when building a website.
- WORDPRESS: just
like typing in Word -- a great tool and easy to use. *Contact
me for more information*
- Your customers
now have more power than they ever have before
- Google yourself
-- you'd be surprised that you'll find. (i.e. my image used in a California
term paper!!)
- YOU LIKE IT FREE?!?
Well there is plenty of it out there just waiting to be used. But be
cautious listen to reliable groups/sources that you know for recommendations.
- NOTEPAD: You're
new best friend, strips all the coding/formatting and just gives you
what you want -- just text
- Control F is your
friend!
Sites that are
your friend!
Computer maintenance
Malwarebytes'
Anti-Malware
CCleaner
Need a good laugh
/ inspiration from above
http://www.snorgtees.com/
-- funny t-shirts that will make you laugh
http://mydailynugget.org
-- daily inspiration from above (also on FB)
http://www.biblegateway.com/
-- A searchable online Bible in over 100 versions and 50 languages
Local links of
interest ...
Tuomey
Healthcare System
The
Tuomey Foundation
Safe
Kids Sumter County
Sumter
Plastic & Reconstructive Surgery
Sumter
Digital Camera Club
Moore
& More ... gifts galore!
Palmetto
Photography
My
Daily Nugget
Desktop
photos by Chris Moore -- FREE & Share w/ your
friends!
Greater
Sumter Chamber of Commerce
The
Item newspaper
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